Our Story


JOLI NU. translates to "beautiful naked" in French. This is the lifestyle mantra of our brand and encompasses the way we want women to feel when wearing our collection. We design each piece to be your ideal travel, leisure and everyday all day wear. Our styles are classic and amazingly layer together, making your chic looks that much more effortless.

A one-way ticket from California to Bali was the start of the journey that inspired  JOLI NU. Dreamed up by designer and entrepreneur Amy DeLee, born out of her personal need for classic, timeless pieces that could effortlessly go with you anywhere that calls to you.

Each garment is hand-screened and hand-sewn in small batches by family-run businesses in Bali, Indonesia. JOLI NU. works effortlessly to ensure all pieces are ethically sourced and produced by working closely with the factories and shops involved in the development and manufacturing process. 


SMALL BATCH, HAND-SCREENED, HAND-DYED AND ETHICALLY SOURCED FROM SMALL FAMILY BUSINESSES.